Blue Ireland Magazine – Continued

 
I got another email from  Blue Ireland  magazine, this time from somebody called Peter.   This is what he said, followed by my response.
 

From:   Peter  [at a Blue Ireland domain email address]
To:   Lubyanka
Date:   Tuesday 09 March 2010 at 10:22:54
Subject:   How To Mail Me Stuff

Dear Lady Lubyanka,

I read your “Advisory for Women – Blue Ireland.”

I fully understand your confusion.   We are a little disorganized at the moment but I can assure you that our processes are evolving and so are the ideas we have for the magazine.

We have been following up on many avenues of interest.   Our current website is awful and doesn’t properly represent what we are about.   I agree.   We will be completely removing it in it’s current form soon and replacing it with a proper reflection of our magazine.

Also, I have taken note about your mention of the lack of imagery of men.   There is an explanation for this, but it is something we are looking into.

Put simply, at the moment we are trying to appeal to many markets.   1. We have erotic imagery to appeal to certain men.   2. We will have articles, stories and reviews to appeal to the more sophisticated readers both male and female.   We want an inclusive magazine and we really want it to be something that couples will buy to explore there sexuality.

But thank you for writing these thoughts and giving us something to think about.   If you want to contact our editor she is available on  [mobile number provided]  and at  [email address provided].

To note: We receive emails from many interested members of the public about modeling and or writing for us.   We keep all their enquiries confidential.   Sexuality is in its infancy in this country and it is slowly opening like a delicate blooming flower.   So we do not post people’s correspondence with us up on our website.   Especially if the have marked it as private.   As we do not want to reverse this trend of people becoming more open minded.

If you desire, I would very much look forward to working with you and would be delighted for your input and advice for our magazine.   The reason Andrew may not have got back to you straight away is that he has now delegated different areas of the content management as it became to vast for one person to cover.   BDSM is now being looked after by someone else (I will find out who for you, I am not sure at the moment).

I have no problem with you posting this email anywhere you like (without ami’s mobile number of course).   But I feel that people can automatically be cynical about anything relating to sexuality, THEY MUST BE PERV’S…   Well I hope our magazine erodes this attitude once and for all.

We are all on the same side.
Kind Regards,
Peter.

PS: If you want to know more about what we are trying to do you can come and visit our offices, meet our staff, see some early drafts of the magazine.   As I said, we want to be an all inclusive magazine.
 

 
From:   Lubyanka
To:   Peter
Date:   Wednesday 10 March 2010 at 22:30:09
Subject:   Re: How To Mail Me Stuff

Hello Peter,

Thank you for your email.

    “The reason Andrew may not have got back to you straight away is that he has now delegated different areas of the content management as it became to vast for one person to cover.”

I still think the Andrew thing is weird.   Andrew’s interview request was on behalf of some other unspecified person for some unspecified future time frame?   In my experience, that is very unusual.
 

    “Also, I have taken note about your mention of the lack of imagery of men.   There is an explanation for this”

Would you care to share that explanation?
 

    “[…] we are trying to appeal to many markets. […] the more sophisticated readers both male and female. We want an inclusive magazine […] that couples will buy to explore there sexuality. […] we want to be an all inclusive magazine.”

Your use of language still only includes monogamous heterosexual cisgendered people.   Which other markets are you trying to appeal to?   Who else do you want to include?
 

    “If you desire, I would very much look forward to working with you and would be delighted for your input and advice for our magazine.”

Since you ask, I’d like to offer you some things to consider.  

  1. Most of the sexually sophisticated people I have met became so precisely because they belong to one or more of the diversities which you have unwittingly excluded in your use of language.

    If you are hoping to attract more sexually diverse readers, then before you can include them in your magazine, you may first find it necessary to include them in your thinking and your words.

  2. Inclusion isn’t easy or straightforward, otherwise we’d all be doing it already.   Remember that whilst some terms can feel hugely off-putting to the excluded, the same terms may seem quite trivial to those they include.   Because of this, unthinking exclusion is incredibly easy and commonplace.
     
    But exclusion isn’t measured by those who feel fine or included or think terms are trivial, exclusion is measured by those who feel unpleasantly impacted by it.   So because assessments of triviality are so easy to make and unthinking exclusion is so easy to do, it’s important to check all terms and text and images and so on with lots of people and find out if any of the terms turn out to be significant to anybody.

    So even when a term or phrase or paragraph or bias seems trivial to you, I recommend that you take special care with it anyhow.

  3. Ideas you may find useful:
    • cisgender
    • trans people
    • gender queer
    • heteronormative
    • polyamory
      – for example – “couples”  is a limiting term which includes two people committed to each other and excludes every other relationship possibility.   Solo sexuality, one-night stands, lifetime bonds, and everything in between can be covered with more inclusive terms such as  “people”,   “relationships”,   “partners”  or  “partnerships”.
    • double standard
      – for example – for every feminine erotic image, article or editorial you publish, you may want to include a similar masculine, trans, or gender queer one.

 
If you really are meticulous about inclusion of sexual diversity, then I think you have an excellent opportunity here to fulfill an under-served niche market.   As well as helping to further the cause of promoting inclusion and normalised attitudes towards human sexuality, if you do this right it may also turn out to be a bit of a money spinner.

I wish you every success on both counts.

Regards,

Lubyanka.

 
I’d like to feel optimistic about this but I’ve been so disappointed by similar assertions too many times before.  

I feel really concerned that this may be just another one of many erotically-themed publications paying lip service to inclusivity, when in reality it’s yet another soft-core porn mag using images of women to cater for and profit from heterosexual men.

I hope that their expressed desire for inclusivity is as diversely encompassing as they say it is, and that what they say is matched by what they do.
 

 
Update 26 May 2010  –  Due to my disinterest in supporting this publication, I have removed all hyperlinks to it.
 

About Lady Lubyanka

I am a 45 year old musician, and also a multisexual, polyamourous, Jewish, socially dominant woman within my romantic BDSM relationships.
This entry was posted in correspondence, Dublin, exclusion, inclusion. Bookmark the permalink.

9 Responses to Blue Ireland Magazine – Continued

  1. Tom Allen says:

    I feel really concerned that this may be just another one of many erotically-themed publications paying lip service to inclusivity, when in reality it’s yet another soft-core porn mag using images of women to cater for and profit from heterosexual men.

    What?! Are you saying that my porn collection is purely for purient interest, and not for promoting a more progressive mindset?

    Why, next thing, you’ll be saying that the primary purpose of Playboy Magazine is not to publish fascinating articles and fashion advice.

    • I know, I know, everybody knows that the only reason anybody looks at Playboy is for the articles. How could I forget about sex work’s reputation as a cushy overpaid women’s club with lush benefits packages? And what about the sex industry’s ongoing and generous contributions and activism supporting women’s rights? I don’t know how that could have slipped my mind.

      What on earth was I thinking.

  2. Pingback: Blue Ireland – The Saga Continues « Lady Lubyanka

  3. Bubba says:

    For gods sake some of your arguements are stupid, why would they include pictures of transsexuals and FAGGOTS in a mag clearly aimedat regular people, mainly men. Yes it is for straight men and I can’t see what problem you have with that

    • You probably can’t see what problem I have with that because I’m actually fine with all of that.

      As I said in my next Blue Ireland post, whilst I’m fine with heterosexual male-targeted porn, my problem was with Blue Ireland’s contradictory statements and saying one thing whilst doing another.

      You must have noticed that this blog is anything but “regular”. So if you’re such a “regular people”, why are you here?

  4. matt says:

    Lady Lubyanka personally i dont see a problem with blue ireland or its editor and there staff as they are just starting out in the industry they are bound to make some mistakes . Its you and thousands others off small minded ignorant irish just lookin to give out about also i clearly see your blog is a way for you to vent your anger grow up and get with the times lady !!!!!!

    • I’m delighted that you’re problem-free with Blue Ireland and its editor. That’s great, I’m really happy for you.

      And you think that everybody’s opinions should be clones of yours because … ?

      You might be interested in the fact that me and my sex-positive, sexuality-based BDSM-themed blog are both the usual targets for those repressed, embarassed ashamed people who shout “Down with this sort of thing!” So if you want to lump me in with all the people who protest everything to do with sexuality, then good luck with that.

      By the way, exclusion is only measured by those who are excluded. Your personal lack of a problem with Blue Ireland and its editor is no guarantee that Blue Ireland and its editor are entirely problem-free for everybody who isn’t you.

      Speaking of small-minded ignorance and anger venting, I hope you feel better now.
      Planet Signgrafix - Hypocrism - Down With Protests

  5. Deborah says:

    “And you think that everybody’s opinions should be clones of yours because … ?” Extremely contradictory on your part – who do you think cares about your opinion? I glanced at this site and was bored to tears. I’m sorry about even giving you the hit.

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