From: Peter [at a Blue Ireland domain email address]
Date: Tuesday 09 March 2010 at 10:22:54
Subject: How To Mail Me Stuff
Dear Lady Lubyanka,
I read your “Advisory for Women – Blue Ireland.”
I fully understand your confusion. We are a little disorganized at the moment but I can assure you that our processes are evolving and so are the ideas we have for the magazine.
We have been following up on many avenues of interest. Our current website is awful and doesn’t properly represent what we are about. I agree. We will be completely removing it in it’s current form soon and replacing it with a proper reflection of our magazine.
Also, I have taken note about your mention of the lack of imagery of men. There is an explanation for this, but it is something we are looking into.
Put simply, at the moment we are trying to appeal to many markets. 1. We have erotic imagery to appeal to certain men. 2. We will have articles, stories and reviews to appeal to the more sophisticated readers both male and female. We want an inclusive magazine and we really want it to be something that couples will buy to explore there sexuality.
But thank you for writing these thoughts and giving us something to think about. If you want to contact our editor she is available on [mobile number provided] and at [email address provided].
To note: We receive emails from many interested members of the public about modeling and or writing for us. We keep all their enquiries confidential. Sexuality is in its infancy in this country and it is slowly opening like a delicate blooming flower. So we do not post people’s correspondence with us up on our website. Especially if the have marked it as private. As we do not want to reverse this trend of people becoming more open minded.
If you desire, I would very much look forward to working with you and would be delighted for your input and advice for our magazine. The reason Andrew may not have got back to you straight away is that he has now delegated different areas of the content management as it became to vast for one person to cover. BDSM is now being looked after by someone else (I will find out who for you, I am not sure at the moment).
I have no problem with you posting this email anywhere you like (without ami’s mobile number of course). But I feel that people can automatically be cynical about anything relating to sexuality, THEY MUST BE PERV’S… Well I hope our magazine erodes this attitude once and for all.
We are all on the same side.
PS: If you want to know more about what we are trying to do you can come and visit our offices, meet our staff, see some early drafts of the magazine. As I said, we want to be an all inclusive magazine.
Date: Wednesday 10 March 2010 at 22:30:09
Subject: Re: How To Mail Me Stuff
Thank you for your email.
- “The reason Andrew may not have got back to you straight away is that he has now delegated different areas of the content management as it became to vast for one person to cover.”
I still think the Andrew thing is weird. Andrew’s interview request was on behalf of some other unspecified person for some unspecified future time frame? In my experience, that is very unusual.
- “Also, I have taken note about your mention of the lack of imagery of men. There is an explanation for this”
Would you care to share that explanation?
- “[…] we are trying to appeal to many markets. […] the more sophisticated readers both male and female. We want an inclusive magazine […] that couples will buy to explore there sexuality. […] we want to be an all inclusive magazine.”
Your use of language still only includes monogamous heterosexual cisgendered people. Which other markets are you trying to appeal to? Who else do you want to include?
- “If you desire, I would very much look forward to working with you and would be delighted for your input and advice for our magazine.”
Since you ask, I’d like to offer you some things to consider.
- Most of the sexually sophisticated people I have met became so precisely because they belong to one or more of the diversities which you have unwittingly excluded in your use of language.
If you are hoping to attract more sexually diverse readers, then before you can include them in your magazine, you may first find it necessary to include them in your thinking and your words.
- Inclusion isn’t easy or straightforward, otherwise we’d all be doing it already. Remember that whilst some terms can feel hugely off-putting to the excluded, the same terms may seem quite trivial to those they include. Because of this, unthinking exclusion is incredibly easy and commonplace.
But exclusion isn’t measured by those who feel fine or included or think terms are trivial, exclusion is measured by those who feel unpleasantly impacted by it. So because assessments of triviality are so easy to make and unthinking exclusion is so easy to do, it’s important to check all terms and text and images and so on with lots of people and find out if any of the terms turn out to be significant to anybody.
So even when a term or phrase or paragraph or bias seems trivial to you, I recommend that you take special care with it anyhow.
- Ideas you may find useful:
- trans people
- gender queer
– for example – “couples” is a limiting term which includes two people committed to each other and excludes every other relationship possibility. Solo sexuality, one-night stands, lifetime bonds, and everything in between can be covered with more inclusive terms such as “people”, “relationships”, “partners” or “partnerships”.
- double standard
– for example – for every feminine erotic image, article or editorial you publish, you may want to include a similar masculine, trans, or gender queer one.
If you really are meticulous about inclusion of sexual diversity, then I think you have an excellent opportunity here to fulfill an under-served niche market. As well as helping to further the cause of promoting inclusion and normalised attitudes towards human sexuality, if you do this right it may also turn out to be a bit of a money spinner.
I wish you every success on both counts.
I’d like to feel optimistic about this but I’ve been so disappointed by similar assertions too many times before.
I feel really concerned that this may be just another one of many erotically-themed publications paying lip service to inclusivity, when in reality it’s yet another soft-core porn mag using images of women to cater for and profit from heterosexual men.
I hope that their expressed desire for inclusivity is as diversely encompassing as they say it is, and that what they say is matched by what they do.
Update 26 May 2010 – Due to my disinterest in supporting this publication, I have removed all hyperlinks to it.