Reply From “Cool & Groovy Toy Company Ltd” Regarding Their Bluethooth Vibrator “The Toy”

Earlier in September, I wrote an open letter to the Cool and Groovy Toy Company regarding their bluetooth vibrator.

This is the response I got, unabridged:
 
 
From: Info at thetoy.co.uk
Subject: RE: Open letter about anal placement of The Toy and other issues.
Date: 25 September 2007 12:41:07 IST
To: Lubyanka
 
Hello Lubyanker
Thanks for your long letter which we very much enjoyed reading.
In answer to your points
 
 
The amount of information available on your website about your product is, in my opinion, woefully inadequate.
 
 
All of this information you have asked for is contained in the extensive manual (13 Mg) provided with each toy on 8cm cd rom.
The website is not a place for page after page of information only relevant to someone who has purchased The Toy.
 

  • I feel totally excluded from your marketing, and I think you may find I’m not the only one who feels this way
  • I am a bisexual, dominant woman (in the BDSM sense), and I would like to use something like The Toy on both male and female submissives, assuming safety and hygiene requirements can be met.
  • With your words which I quoted above, you completely exclude gay men, bisexual men, submissive men, dominant women, bisexual women, lesbian women, transgenders, transsexuals, transvestites, cross dressers, and polyamorous people from your targeted potential customer base (I’m sure I may have omitted some diversities which you also exclude).

 
 
When we designed our website we used the only knowledge that we had and wrote the site to attract the attention of the vast majority, the heterosexual man and woman.
We also assumed that people of other sexual persuasions, would use their own judgement as to whether The Toy would provide any enhancement to their love lives. This has been proven as some of our customers have told us that they are gay women.

We do not feel, that The Toy, in its present form, is suitable for gay men. Any gay men who have contacted us with this question have been informed of this opinion.
 
 
I’m sure you’re aware that there can be health risks associated with using sex toys internally.
 
 
Of course we are aware of this. We cannot control how people use The Toy. We give the best advice we can on how to maintain the cleanliness and performance of The Toy. Ultimately, this is an ‘Adult Toy’ and should be used responsibly. The Toy is provided with a single use anti-bacterial cleaning wipe, thereafter we expect the customer to use a similar product to ensure cleanliness.
 
 
According to a review of The Toy on wired.com, The Toy does not respond to bluetooth equipped phones not on your “compatible phones” list. As your “compatible phones” list is rather limited, and in any case does not include my phone on it, I would like to know more about why that is.
 
 
This is because not all phones have the bluetooth capability required for The Toy to work. You would think that they would all be the same wouldn’t you, but they are not. We usually have to write software for each particular phone, and some phones will never work with the toy. Fortunately, these days from sites such as ‘Ebay’ a compatible phone is easily and inexpensively purchased which can be operated with a pay as you go sim card alleviating the compatibility problem somewhat.
 
 
I will not consider buying your product until the shortcomings in the information you offer and your marketing are addressed, even though I’d very much like to own and use something like this.
 
 
We are sorry that you feel this way, but we think that you are ‘Choosing to feel excluded’ by our marketing.
Thanks for your time, have a nice day.

Regards

Cool & Groovy.
 
 
 

My Comments

 
“The website is not a place for page after page of information only relevant to someone who has purchased The Toy.”
 
 
I see.

The website they are referring to is selling essentially one product, and one product only, for the substantial sum of £140.00 GBP ($280.00 USD).

So they don’t feel that their website, which is selling one product, is an appropriate place to put complete information about that product?

That’s interesting.
 
 
“When we designed our website we used the only knowledge that we had and wrote the site to attract the attention of the vast majority, the heterosexual man and woman.
We also assumed that people of other sexual persuasions, would use their own judgement as to whether The Toy would provide any enhancement to their love lives. This has been proven as some of our customers have told us that they are gay women.”

 
 
So, they deliberately created their site to attract the attention of “the vast majority”, whilst assuming that people of other sexual persuasions would also purchase their product, regardless?

Ah, some gay women bought their product, therefore no other people will feel excluded. I see.
 
 
“We do not feel, that The Toy, in its present form, is suitable for gay men. Any gay men who have contacted us with this question have been informed of this opinion.”
 
 
I thought it was interesting that they thought that gay men are the only people who would wish to put vibrators in their rectums.

I asked about anal placement of the toy, regardless of gender. They did not respond to this.

I find it very interesting that they give no reason whatsoever for their opinion that “gay men” should not use The Toy.
 
 
“We are sorry that you feel this way, but we think that you are ‘Choosing to feel excluded’ by our marketing.”
 
 
I love this. It’s so utterly commonplace for people to blame the targets of their own disrespectful behaviour, rather than take responsibility themselves.

Sure, it’s my fault for objecting to their disrespectful behaviour. Well, that’s at least £140.00 less income for them.

Lovely, lovely people.

I console myself with the knowledge that these people have never discovered, and appear unlikely to discover, the magic joy button known as the prostate.

But then, if they did, then they’d probably be more inclusive with their product.

Is there anybody else out there who is under the impression that the only people who had any input into the design of the website and marketing of The Toy, are heterosexual (aspiring dominant) men?

About Lady Lubyanka

I am a 45 year old musician, and also a multisexual, polyamourous, Jewish, socially dominant woman within my romantic BDSM relationships.
This entry was posted in Consent, correspondence, Dildo, exclusion, fuckwits, Hypocrism, Psychology, Rant, Respect, Sex Toys, Vibrators. Bookmark the permalink.

4 Responses to Reply From “Cool & Groovy Toy Company Ltd” Regarding Their Bluethooth Vibrator “The Toy”

  1. atlasdtaggart says:

    I am so cracking up. Love it, love it, love it :)

    How NOT to do marketing.

  2. lol, indeed. :) I’m so very glad I wasn’t the only one who thought so. :P

    Thanks for dropping in. :)

  3. The Doctor says:

    Sad to see that even now (June 2010) nothing has changed… Even more, The Toy 2 is said to be shipped now but there is not even a bit of information concerning it. A complete compatible phone list isn’t available, no safety nor hygiene specifications and, I suspect, not even a single update of the web site… I even wonder if they are still in business! I’m happy I found your blog because I was about to buy one and… well, not anymore.

Spill yo oh-PIN-yunz after the tone ...

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s